Multivariate testing reveals what works.
Multivariate testing analyzes multiple variables of a site or campaign at once. Color, imagery, landing page presentation, taxonomy, etc., can all be evaluated for their impact on conversion rates. It's a very simple idea: by tracking the path your user takes on your site, Global Cloud can help you determine what's most valuable to them.
We conduct multivariate testing for each marketing channel and through every step a visitor takes to determine what best impacts conversion rates. This can also help us to optimize your site for smoother user experience and to improve the path to actionable clicks. With our multivariate testing, proven combinations of elements can be built on for best success.