Online Marketing that works.
Being online and marketing online are two very different things. A Facebook presence doesn't mean much unless you know how to make it work for you. That's where Global Cloud is a big help. Our decades of collective expertise have made us one of the most aggressive online marketing organizations you'll find. We've honed a broad spectrum of effective ways to market and measure your brand.
SEO (Search Engine Optimization)
The process of affecting the visibility of your website in search engine’s organic (unpaid) results. SEO considers how search engines work, what people search for and the actual search terms or keywords typed into search engines. At Global Cloud, we believe SEO shouldn’t just bring traffic to your website, it should drive qualified visitors. We consider your site content, architecture, HTML and coding to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Global Cloud considers SEO, social media marketing, display advertising, PPC and content strategy, both on-site content and advertising content to influence consumer behavior. Our content strategy is rooted in data and our programs are integrated and measurable.
Social Media Marketing
Global Cloud creates programs and content that attract attention and encourage readers to share it with their peers. We engage consumers where they are, increase brand awareness, drive web traffic and improve search rankings.
Global Cloud’s experience in paid search management spans enterprise level campaigns, including experience in CPG, manufacturing, non profit and food technology verticals. Our success in delivering results begins with a deep understanding of search behavior and an effective mix of ‘man and machine”. Our approach combines analytically driven campaigns, top of the line reporting and technology, enabling your brand or organization with actionable insights, and exceptional performance. From targeting and efficiency, to bid multipliers and match types, we will help you gain an edge over the competition.
Display Advertising (includes Vendor Negotiations & Media Buying)
At Global Cloud, we believe display advertising should do more than rack up impressions – it must deliver targeted messaging to highly-qualified consumers. Our display advertising programs are designed to create significant and scalable reach, drive qualified visitors back to your website and deliver targeted, personalize messages to your consumers
Website Design & Development
Global Cloud’s web design and development team will make sure your website is optimized, responsive and designed to increase website traffic and leads. We believe that outstanding web design and clean code are bare minimums. To compete in today’s digital marketplace, you need your website to look good, provide the best user experience… and work.
Analysis & Benchmarking
Global Cloud’s analysis and benchmarking process gives you the data you need to strengthen your digital brand and guide your digital marketing and communications strategies.
Planning & Strategy
At Global Cloud, we believe in looking at every problem agnostically to determine the most effective tactics and strategies.
Reporting & Optimization
Global Cloud focuses on data. We provide visibility into marketing performance, uncover insights by integrating multiple data sources, monitor campaign trends and key performance metrics and translate data into actionable insights.
Google Ad Grant Management for Nonprofits
Google awards up to $10,000 monthly for in-kind AdWord advertising to each qualified nonprofit. As a Google Partner, we have extensive experience in managing Ad Grant programs for organizations. We can help you spend your grant more effectively, as well as get better engagement.