Facebook, Wikipedia, Twitter, LinkedIn, YouTube and many other free services have become exponentially massive communities, which most organizations want to benefit from, but are unsure how to. The main benefits of social media marketing include establishing new relationships, quick feedback on new ideas (crowdsourcing), driving website traffic, building brand loyalty and increasing your link popularity.

Social media applications take on many shapes and sizes and fall into the following categories:

• Communication (blogs, social networks, news aggregation)
• Collaboration (wikis, social book marking)
• Multimedia (photo sharing, video sharing)
• Entertainment

Jumping into the social media game requires investing time to learn the tools and plan your strategy. That is where we can help. Our social media consultants will work with you to select the outlets where your audience is congregating, setup your presence (or profiles) and integrate into your existing marketing plan. We will share techniques to maximize your exposure and formulate a content strategy.

If well nurtured, social media can have a very positive impact on search marketing. Page ranking, coined by Google®, refers to how important a single page is on the Internet. Popularity plays a big role in how well your page ranks. When one page is linked to another page, it is basically endorsing the other page. This attribute is referred to as "link popularity". Additionally, if the page linking to you has a high page rank, then your page appears to be that much more important. Having lots of social media tentacles linking to your site will inherently boost your search engine visibility.