Pay-Per-Click (PPC) advertising is a model in which advertisers only pay when their ad is clicked and the searcher is directed to a specified landing page. PPC allows you to measure every penny spent unlike off-line advertising. Google, Yahoo and Bing each have a PPC service we leverage to drive targeted site traffic based on the specific search terms we bid on. Based on the number of bidders in the PPC market for a given term, the cost per click ranges from $0.01 to several dollars.

Our service is to collaborate with your team to define the list of search terms to sponsor, define a budget and create the value proposition. We will create your account on each PPC service, write text ads and setup landing pages for each search term, and then begin the bidding process to secure the top ad placements. We monitor and manage this process on a daily basis on your behalf as well as provide performance reports such as the number of times your ad is displayed (impressions), number of clicks, click through rates, average cost per click, average ad position, conversion rates and other metrics tied into the over marketing strategy defined.