Multivariate Testing involves observation and analysis of more than one variable at a time. Variables include imagery, color, copywriting, landing page presentation, taxonomy and other website components that may have an impact on conversion rates. Global Cloud carries out multivariate tests for each marketing channel and on every step in web visitor path to determine which variations are most effective. Our goal is to optimize the visitor experience to deliver the highest possible conversion rate for your organization. In essence, we want the end users to tell us what is most valuable by voting with their clicks along the way to completing a defined action or goal.